Clearly going soft and gooey in its old age, video game veteran Capcom felt obliged to partake in the St Valentine's spirit this week, albeit in an unorthodox fashion.
Instead of sending lavender scented notes professing its undying love for its iOS customers - surely the way forward?! - the Japanese publisher opted to demonstrate its romantic side by slashing prices.
The fourth iteration of Capcom's hugely influential Street Fighter franchise is the biggest beneficiary on the UK paid apps chart, delivering knockout blows to WhatsApp Messenger, Angry Birds, and its seasonal spin-off.
Dragon punching its way to the #1 berth in such a short space of time presented no significant hurdle to Ryu, Ken, and Street Fighter IV, whose ranks were swollen in November via Sagat and Dee Jay.
And on the subjects of button mashing and quick reflexes, Electronic Arts unleashed an iPhone version of the popular Hasbro toy Bop It!, which has promptly pulled, twisted, and cranked up the hit list.
At the summit of last Friday's Apple app mountain stood Modula's Instant Heart Rate software, an accurate monitoring aid endorsed by members of the healthcare profession.
SexyBooth+, by comparison, has slinked onto iPhones across the nation without quite the same professional backing, casting doubt in Qi's mind, as to the veracity of its X-ray taking claims.
One person Koulapps should consider employing to defend itself against these controversial allegations is the irrepressible Phoenix Wright, Capcom's finger-pointing Attorney par excellence.
No matter the circumstance, never mind the defendant's guilt, Phoenix will scrap and object to the death, a state of affairs his labelmate Leon Kennedy tries his best to avoid in Resident Evil 4: Platinum.
Will that Top 5 Qi horror shooter survive another seven days among the paid-for elite, or can an unknown pretender capture the hearts, minds, and pennies of British gamers?
Tune in next week to find out.
The official Top 10 UK Paid Apps chart (11 February 2011) is looking as follows: