Sales of microscopic-puzzler Tiny Invaders, the debut release from iOS dev Hogrocket, have grown tenfold since it switched to the freemium model in January.
In an interview with Inside Mobile Apps, Hogrocket's co-founder Peter Collier admitted, "I think if we’d known what we know now, we'd have been freemium from the start and perhaps designed the game so it supported that business model more."
Collier believes that new studios with unproven IPs have two choices: either launch at 69p / 99c, or go free.
To back up Collier's belief, freemium has arguably become the default business model for many small iOS studios.
For example, the 'try before you by' incentive has helped husband-and-wife operation Imangi Studios to reach 36 million downloads with its endless-runner Temple Run.
Tiny Invaders - one of our Top 10 games of September 2011 - can be found on the App Store for free.
View the Tiny Invaders video below...