To say that Google is desperate for a slice of the lucrative (and rather delicious) social networking pie would be an understatement and a half.
After a hat-trick of failed attempts - Google Wave, Buzz, and Orkut - The Big G clearly believes it’s fourth time lucky with the Google+ Project.
At its core, Google+ makes sharing online more akin to real life, splitting your contacts up into Circles, for instance, so that certain people receive only certain comments, photos, videos.
Quick as a flash, the Mountain View-based company has cooked up a companion iPhone app for Google+, which displays your personalised Stream (in a similar vein to Facebook’s) and lets you send conference call-style messages to your Huddle group.
With 20 million people already signed up to the Google+ service worldwide, the search giant may finally have struck social networking gold.
Bearing in mind, though, that Mark Zuckerberg’s baby attracts 750 million active users and Twitter can count 200 million Tweeters among its membership, Google+ still has a long way to go.
Download the free Google+ app for iPhone now, and tell us how you think it matches up to our Top 5 social networking apps in the Comments section below.