Since their inception in 2004, the Mobile Entertainment Forum awards - or Meffys - have spotlighted the most innovative brands, concepts, and individuals in the mobile industry.
Among the winners this year at a gala ceremony in London were a quartet of iPhone games and apps, led triumphantly by Electronic Arts’s atmospheric survival-shooter Dead Space.
This Top 5 Qi horror game vanquished a host of rivals (and Necromorphs) to collect the Meffy for Best Game, which rewards “great controls and gameplay” and “technical, creative, or commercial innovation.”
Elsewhere on the Meffys 2011 roll of honour, Onavo Mobile’s eponymous cloud-based money-saving software - a former Qi App of the Day - beat out the competition in the Best Innovation App section.
Rimma Perelmuter, executive director, Mobile Entertainment Forum, commented: “This year’s winners reinforce MEF’s expanded mission to represent the diversifying mobile ecosystem and facilitate new entrants and established players to capitalise on the commercial potential of the mobile channel for commerce and content consumption.”
With iPhone apps and games now being formally recognised for their execution and ingenuity on a regular basis, there’s never been a better time to develop and publish for the platform.