Quite a number of iOS publishers have sought to help the Japanese earthquake relief effort in their own way over the past ten days, including big name local firms Capcom and Sega.
On this side of the planet, meanwhile, Dublin-based PopCap decided to discount its entire portfolio of iPhone titles for 48 hours, reducing the price of its sextet to 59p / 99c / €0.79.
During that period, the maker of Qi’s highest ranked pass ‘n play game Peggle and furiously addictive word descrambler Bookworm raised more than $200,000, which has subsequently been donated to the International Red Cross.
“We recently opened an office in Tokyo, and while our Japan-based employees are safe and uninjured, we understand countless others in Japan need food, shelter, and medical attention,” Ellen Marett, senior director of workforce Culture at PopCap, said.
“Given that Plants vs Zombies reached #1 on the iPhone and iPad sales charts in Japan, it seemed like the most appropriate game to feature in this fundraising campaign.”
PopCap’s invading army of the undead has also wandered off with plenty of critical approval in its time, staggering and swaying onto the Quality Index’s Top 10 games of 2010 listing and into our Top 5 tower defence selection.
View the Plants vs Zombies video below...