With the inclusion of this feature, the 100 million+ Facebookers who regularly update their statuses via the dedicated iPhone app could share their exact co-ordinates with the watching world.
Mark Zuckerberg’s seemingly omnipotent / omniscient / omnipresent (delete as appropriate) social utility has a new weapon in its armoury for UK punters, which again doffs its cap in the direction of Foursquare (and its famed reward system).
Whereas Facebook Places helps you stay in touch with chums by detailing your proximity, Facebook Deals help you find promotions and discounts once you’ve performed the act of checking-in.
If, say, you happen to be in the vicinity of the O2 store in Bluewater, Kent, when updating your Facebook whereabouts, a simple tap on the mobile carrier’s name from the local listing will reveal all of its current offers.*
Facebook Deals - which originally launched in the US in November - is a free service for retailers and consumers, so expect a surge of interest over the coming weeks, as brands scramble to join Argos, Starbucks, and Alton Towers in the race for your attention and sterling.
Log onto the App Store now and install the Top 5-topping social networking app Facebook for iPhone.
*10 percent off all accessories and gaming products in O2 stores from January 31st. And from February 5th, the first four people to check-in at 30+ participating O2 branches nationwide for contract upgrades will receive an Xbox 360 or PlayStation 3.