Its iconic leader may have (iPod) shuffled off this mortal coil, but the company responsible for the world-changing iPhone, iMac, iPad, and iTunes must ensure that the show goes on.
To that end, the youngest member of the iPhone family, the iPhone 4S, went on sale across the planet this morning, and we confidently predict at least 12 people will hand over some readies for the Siri-packing model.
Presumably, seeing as it’s numero uno in the paid-apps chart right this minute an’ all, one of the first games proud owners of the 3-hour -old iPhone 4S in the UK will gravitate towards is Scribblenauts Remix.
Warner Bros’s groundbreaking puzzler - whose catchphrase is “write anything, solve everything”, factoid fans - has been doing the rounds on Nintendo DS for a couple of years, so a port to Apple’s mobile platform was long overdue.
Scribblenaut Remix players / artists can summon to life pretty much any object they so desire by simply writing its name on the touchscreen.
So, if you’ve always wanted to know whether a crimson, fire-breathing, amnesic VW Beetle could cope with the demands of modern-day society, here’s your opportunity.
And speaking of opportunists, Qi cannot believe the great British buying public has been hoodwinked AGAIN by a cunning - nay, misleading - iPhone software developer.
Unlock It! - Customize Your Lock Screen isn’t quite what it purports to be. In fact, it’s nothing like it purports to be, given that it just houses a suite of Lock screen backgrounds and makes your handset no more impregnable than it was yesterday.
And while we’re in this particularly smug mood, have you noticed anything different about the Top 10 leaderboard this morning?
Oh, lookie lookie, WhatsApp Messenger is nowhere to be found. The reason? The WhatsApp team has ‘downgraded’ it to a free app. The cause? The Big A’s newly rolled out iMessage service, of course.
Let the battle for instant messaging dominance begin!! Ahem.
Will Scribblenauts Remix continue to draw in the download crowds over the next seven afternoons, though, or can PopCap’s Bejeweled 2 + Blitz the competition?
Tune in next Friday to find out. I dare you.
The official Top 10 UK Paid Apps chart (14 October 2011) is looking as follows: